On March 6, 2025, representatives from a well-known Sierra Leonean tire distributor visited Chongqing Rislife Tire Co., Ltd. (hereinafter referred to as "Rislife"). Accompanied by Chairman Liang Dabing and the foreign trade team, they conducted an in-depth inspection of the factory's production, R&D, and quality control systems. After the inspection, the customer signed a purchase contract for two 40-foot containers on the spot and clearly expressed their intention to deepen long-term cooperation, injecting strong confidence into Rislife's expansion in the African market.
That morning, the Sierra Leonean customer delegation first visited Rislife's fully intelligent tire production line. From automatic raw material proportioning and high-temperature vulcanization molding to dynamic balance testing of finished products, every step is precisely controlled by a digital system. The customer representatives visited the quality inspection laboratory, learning in detail about the testing process for core indicators such as tire wear resistance and tear resistance, and personally experienced a product load-bearing simulation experiment.
“The factory’s large-scale production and stringent quality control standards are impressive,” a customer representative stated during the exchange. “Reslife tires’ tread pattern is optimized for the complex road conditions in Africa, offering significantly better value than similar products in the local market, which makes us very optimistic about the future of our cooperation.”
According to Liang Dabing, Chairman of Reslife Foreign Trade, to meet the needs of the Sierra Leonean market, the team conducted market research three months in advance. Taking into account the local high temperatures, heavy rainfall, and freight demands, they tailored a combination solution of “wear-resistant truck tires + high-grip passenger car tires,” and provided flexible order delivery services in batches.
“From demand communication to sample testing, the Reslife team completed product adaptation in just two weeks, an efficiency rarely seen in the African market,” Mr. Kamara revealed. The first batch of tires purchased will be supplied to Freetown, the capital of Sierra Leone, and the northern mining transportation corridor, with plans to subsequently cover the entire national distribution network.
At the signing ceremony, Chairman Liang Dabing stated, "This cooperation is a key step in Ruisilaifu's 'Deepening Cultivation Plan in Africa.' Over the next three years, we will invest 50 million yuan to establish a regional warehousing center in West Africa and collaborate with clients to conduct localized brand promotion, making 'Ruisilaifu' a tire brand trusted by African consumers."
Data shows that Ruisilaifu's exports to Africa reached 120 million yuan in 2024, a year-on-year increase of 65%, with Sierra Leone showing the fastest growth. This order not only signifies international recognition of the company's product competitiveness but also highlights the achievements of China's tire industry in its globalization strategy under the Belt and Road Initiative.
It is understood that Ruisilaifu has launched the "African Technical Service Center" project, planning to establish professional after-sales teams in countries such as Sierra Leone and Nigeria by the end of 2025, providing value-added services such as tire retreading and road condition adaptation consultation. Liang Dabing emphasized, "We not only want to sell products, but also to grow together with our customers through technological empowerment. This is the long-term path for 'Made in China' to go global."
Following the signing of this agreement, the Ruislife foreign trade team will immediately begin production scheduling to ensure the first batch of goods is shipped before mid-April. With the deepening of Sino-African economic and trade cooperation, this Chongqing-based tire company is writing a new chapter for "Made in China 2025" on the world stage with innovation and sincerity.